Headings
• Centered?
• Normal or bold?
• ALL CAPS or caps and lower case?
• Saltire Blue #005EB8 RGB 0, 94, 184 (flagcolorcodes.com) or Color Guide Blue #004c99 RGB 0,76,153

• Google analytics?

Header Samples

H1 40px BOLD CAPS –Verdana

H1 40px BOLD CAPS – Arial

H1 40px BOLD CAPS – Sans-Serif

 

H2 36px BOLD CAPS –Verdana

H2 36px BOLD CAPS – Arial

H2 36px BOLD CAPS – Sans-Serif

 

H3 30px BOLD CAPS –Verdana

H3 30px BOLD CAPS – Arial

H3 30px BOLD CAPS – Sans-Serif

 

H4 24px BOLD CAPS –Verdana

H4 24px BOLD CAPS – Arial

H4 24px BOLD CAPS – Sans-Serif

 

H5 20px BOLD CAPS –Verdana

H5 20px BOLD CAPS – Arial

H5 20px BOLD CAPS – Sans-Serif

 

H6 18px BOLD CAPS –Verdana

H6 18px BOLD CAPS – Arial

H6 18px BOLD CAPS – Sans-Serif

Normal text?
• Font-size 18px
• Line height 1.5
• Font-Family TBD (This page sample uses Roboto, unless otherwise indicated)
• Font-Color TBD (Default color is #7a7a7a)
• Bold only used for emphasis
• Italic used for book, magazine titles, pull quotes
• Underline only used for links Except for hero image
• Max-width: 1200px
• All text left justified
• What about short pieces of text? How do we separate chunks of content on a page?
• horizontal lines?
• Colored backgrounds?
• Header in colored bg with white text?

Links
Saltire Blue and underlined? Hover? Hover Color? Hover Effect?
Buttons – rounder corner box, Saltire blue color, white text. Hover?

SEO
A LOT of work needed here